Publication:
Harvard Business Review
Case Author:
Byron Reimus
Expert Commentary Authors:
Robert F. Bruner, Leda Cosmides, John Tooby, Michael Pragnell, David M. Schweiger
HBR Abstract:
It was supposed to be an amicable “merger of equals,” an example of European togetherness, a synergistic deal that would create the world’s second-largest consumer foods company out of two former competitors. But the marriage of entrepreneurial powerhouse Royal Biscuit and the conservative, family-owned Edeling GmbH is beginning to look overly ambitious. Integration planning is way behind schedule. Investors seem wary. But for Royal Biscuit HR head Michael Brighton, the most immediate problem is that he can’t get his German counterpart, Dieter Wallach, to collaborate on a workable leadership development plan for the merged company’s executives. And stockholders have been promised details of the new organizational structure, including a precise timetable, in less than a month. The CEO of the British company–and of the postmerger Royal Edeling–is furious. It’s partly a culture clash, but the problems may run deeper than that. The press is harping on details that counter the official merger-of-equals line. For instance, seven of the ten seats on the new company’s management board will be held by Royal Biscuit executives. Will the clash of cultures undermine this cross-border merger? Commenting on the fictional case study are Robert F. Bruner, the executive director of the Batten-Institute at the University of Virginia’s Darden Graduate School of Business Administration in Charlottesville; Leda Cosmides and John Tooby, the codirectors of the Center for Evolutionary Psychology at the University of California, Santa Barbara; Michael Pragnell, the CEO and director of the board for the agribusiness firm Syngenta, based in Basel, Switzerland; and David Schweiger, the president of the Columbia, South Carolina–based management consulting firm Schweiger and Associates.
David M. Schweiger Case Commentary Abstract:
In an increasingly global economy it is crucial that culture be approached with tact and respect; particularly when it involves firms from different countries with differing backgrounds, values and beliefs. However, it can be just as important that a leader is equally equipped to see beyond those converging cultures, as they have so often become an automatic jumping off point or lynch pin in the current Global Merger and Acquisition environment. In the case of Oil and Wasser where the clear impetus is to focus immediately on German versus British culture, Dr. Schweiger wastes no time in dispelling the notion that their cultural differences could be the crux of the two companies incongruities and shortcomings. Rather, Dr. Schweiger has sidestepped that temptation and has taken aim directly at senior leadership; postulating that the real test of whether or not the merged companies will succeed will hinge far more on the ability of Michael Brighton and Dieter Wallach to resolve their own personal political and cultural differences and work together in an effort to integrate the company such that they are able to fully capitalize from the merger and on the competitive advantages of both firms.